Your presence
Link in bio or a website? What a solo business needs.
An honest look at both — and the option most service businesses get talked past.
The question
Two loud answers, one quiet one.
A prospect asks where they can see your work. Or you’re filling in a social bio and there’s exactly one slot for a link. Either way the question is the same, and smaller than it sounds: what do I send people to?
It has two loud answers and one quiet one. The quiet one is usually the right fit for a service business — and it’s the one nobody brings up.
The two options
What you’ve been told to choose between.
Most advice frames this as a fork: grab a free link-in-bio page, or build yourself a website. Both are real. Both have a place. Neither is automatically right for a one-person service business.
i.
A link-in-bio page
Free or close to it, running in minutes — and great for a creator moving followers to their latest thing. But a link page is a list of buttons pointing outward; it’s built to send people onward, not to make a prospect stop and decide you’re the one. It also wears the tool’s domain and look, so it reads like the hundred others a prospect has already tapped.
ii.
A full website
The most capable option there is — unlimited pages, full control, the strongest long-term home for search. But for a solo operator it’s a project that’s never finished: design decisions, a platform to learn or a developer to pay, and ongoing upkeep. The common outcome isn’t a great site — it’s a half-built one stuck at “almost done” for months.
The overlooked fit
The option most people skip.
Between the two sits the thing that usually fits: one designed page you hand out on purpose. Not a list of exits, not a sprawling site — a single professional page that represents you and holds still. If you’re weighing one — or thinking about building it yourself — here’s what it actually needs to do.
What that page has to do
Look like your work, not a tool’s defaults. A prospect reads a generic page as a generic operator.
Be one stable address you can print on a card, drop in a signature, and pin to every profile — without it changing on you.
Answer the question they arrived with — who you are, what you do, how to reach you — near the top, fast.
Open cleanly on a phone, because that’s where most people will tap it.
Not turn into another thing you maintain. Keeping it current shouldn’t become a second job.
Hit those and you’ve got what the loud advice talks right past: presence without a website’s weight, and polish a link list can’t reach. (It’s also the surface your email signature should point to.)
The done-for-you version
One handle. Everything you send a prospect to.
Building that page yourself is possible. Not having to is the point of what we do. Hub’d is a designed hub page at youhostd.link/your-handle — the one link you hand a prospect. You fill in who you are and what you do; we handle the design and keep it running. If you want the full case for why a hub page beats a link list once a prospect is deciding, we laid it out here. It’s part of looking professional online as a solo business.