Guides
Straight answers to the small stuff.
Short, honest guides on showing up professionally as a solo business — the email, the link, the signature, the parts nobody explains. Useful whether or not you ever sign up with us.
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What “looking professional online” really means
It’s not a branding project — it’s a short list of small, fixable pieces. The whole picture, and where each piece fits.
Read the guideYou have a website, but your email still says @gmail.com
How to get an email address that matches your business — and why it’s easier than most people expect.
Read the guideYour presence
Link in bio or a website? What a solo business needs
An honest look at both — and the option most service businesses get talked past.
Read the guideWhy your email signature image breaks — and how to fix it
That gray box where your logo should be isn’t your fault — it’s how email handles images. Here’s the fix.
Read the guideInquiries
Why client inquiries get lost in your DMs
The problem usually isn’t that prospects aren’t reaching out — it’s that they reach out in five places you don’t all check.
Read the guideFeedback
What your star rating isn’t telling you
A public rating gives you a number, not a reason — and the reason is the only part you can act on.
Read the guide